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February 2019

Google AdWords & PPC
15 Feb

PPC Marketing for Senior Living Businesses: 10 Ways to Optimize for AdWords

by Shel Bowman
in Ideas, Marketing
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PPC, or Pay Per Click marketing, presents a great opportunity for senior living businesses. It’s more affordable than television and radio advertisements. It can be managed from anywhere with an internet connection. As long as you know how to build a strong strategy, you can reap enormous rewards by generating leads through PPC ads. How can you start optimizing your AdWords account this month?   Use...

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Quality Senior Care Website Design
02 Feb

Your Guide to Building a Senior Living Website

by Shel Bowman
in Blog, Marketing, Technology
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Brand awareness is vital if you want to reach out to more senior citizens and their families. The right marketing strategy can build your reputation within the community and help you maximize occupancy. Businesses in the senior care industry rely on modern software rather than outdated spreadsheets or paper and pen to track goals and manage customer relationships. You need to expand to the online...

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