A Google My Business listing is a great way to reach local clients. It’s free to use and will increase your chances of being discovered. It also helps potential clients find your physical location, boosts search visibility, and provides another channel for communication. If you set it up correctly, your Google My Business listing can serve as a powerful tool for your senior care facility. How to Create a New...
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There’s no denying the power of Google. The search engine processes over 40,000 search queries per second. That’s 3.5 billion searches daily and 1.2 trillion annually. However, Google search result pages are not the only thing you should be concerned about. There are also online directory listings. What Are Online Directories? Online directories are submission services that categorize entries and publishes them online. These websites are sometimes...
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Search engine optimization, or SEO, is more complicated than it was 10 and 20 years ago. Website owners and content creators must put more care into what they publish. Gone are the days of keyword stuffing. Now, search engines like Google expect you to offer your visitors something of value while ensuring that you apply SEO best practices on all your pages. SEO encompasses many things....
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Every business owner needs to manage their online reputation – especially those who work in the senior care industry. Families need to know that you are the best choice for their loved one. Whether you’re providing a medical service or long-term living arrangements, consumers will not consider you if you do not appear experienced and trustworthy. That’s why reviews are your greatest source of leads. How...
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You could run the best senior living facility and never get found on the internet if your SEO isn’t effective. Search engine optimization is essential to visibility. Keywords guide how often your website is seen as well as who sees it. You need to be presented to as many people who fit your target audience as possible. That’s where local SEO can help. What Is Local...
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Content is king these days. No matter what industry you are in, you must have good content if you want to succeed online. Assisted living facilities should be especially concerned with the quality of their content. You need to build trust. Clients and their families must feel confident that you are an expert and will provide accurate information. They are trusting you with their loved ones’...
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Many assisted living facilities rely on referral services to generate new business. These services, also known as placement agencies, direct families to the care providers they need. There are many options available, and it can be challenging for people who search for the best accommodations for their loved one. That’s why consumers often turn to referral services to find what they need. While this may sound...
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Online reviews are essential for any business – not just restaurants and entertainment venues. More people turn to internet-posted opinions when searching for almost anything, including medical and senior care services. A Software Advice survey found that 94% of patients relied on online reviews when evaluating doctors. Approximately three-quarters of respondents confirmed that they start with reviews when searching for a new medical care provider. That...
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PPC, or Pay Per Click marketing, presents a great opportunity for senior living businesses. It’s more affordable than television and radio advertisements. It can be managed from anywhere with an internet connection. As long as you know how to build a strong strategy, you can reap enormous rewards by generating leads through PPC ads. How can you start optimizing your AdWords account this month? Use...
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Brand awareness is vital if you want to reach out to more senior citizens and their families. The right marketing strategy can build your reputation within the community and help you maximize occupancy. Businesses in the senior care industry rely on modern software rather than outdated spreadsheets or paper and pen to track goals and manage customer relationships. You need to expand to the online...
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