A Google My Business listing is a great way to reach local clients. It’s free to use and will increase your chances of being discovered. It also helps potential clients find your physical location, boosts search visibility, and provides another channel for communication. If you set it up correctly, your Google My Business listing can serve as a powerful tool for your senior care facility. How to Create a New...

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online reputation management tips

Every business owner needs to manage their online reputation – especially those who work in the senior care industry. Families need to know that you are the best choice for their loved one. Whether you’re providing a medical service or long-term living arrangements, consumers will not consider you if you do not appear experienced and trustworthy. That’s why reviews are your greatest source of leads.   How...

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Google AdWords & PPC

PPC, or Pay Per Click marketing, presents a great opportunity for senior living businesses. It’s more affordable than television and radio advertisements. It can be managed from anywhere with an internet connection. As long as you know how to build a strong strategy, you can reap enormous rewards by generating leads through PPC ads. How can you start optimizing your AdWords account this month?   Use...

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